Our Methodology

House of Analytics Framework

Our systematic solution methodology for solving business problems using best-in-class AI techniques.

Analytics House

Customer Management Analytics

Segmentation · Customer Lifetime Value (CLTV)

Acquisition

Data-driven customer acquisition strategies

  • Application, Bureau, Fraud Scorecard
  • Cross-Sell Initiatives
  • CLTV based acquisition
  • Customized offer basis segmentation/profiling
  • Risk based repayment offer
  • Risk Based Pricing, Loyalty based pricing
  • CLTV based pricing

Portfolio Management

Maximize customer value through intelligent portfolio strategies

  • High potential / propensity customers
  • Identified by Cross-Sell Initiatives
  • Activation Program
  • Collections Scorecard
  • Cross Sell / Top Up Model
  • Next Best Product
  • Fee income channelization
  • Customer Profitability
  • CLTV based pricing
  • Relationship Based Pricing

Retention

Predictive retention and win-back strategies

  • Attrition Scorecard
  • Win Back analytics
  • Loyalty Programs
  • Hyper-personalised Offers
  • Recommendations
  • Third party products
  • CLTV based pricing
  • Relationship Based Pricing
  • Write off / settlement decision

Risk Analytics

Comprehensive risk assessment and fraud detection

  • Application, Behavior, Recovery Scorecards
  • Collections Analytics
  • Fraud Analytics
  • Credit Risk Consultancy Services
  • Risk Reporting

Customer Experience Analytics

Multi-channel customer experience optimization

  • Voice of Customer Analytics – text and speech analytics
  • E-mail, Chat, Web & Social Media Analytics
  • IVR Optimization
  • Agent Optimization
  • Interaction Volume Forecasting

Hover over each section to reveal detailed methodologies and approaches

The Right Questions

Strategic Questions We Answer

Whom to Target?

Event Based Marketing
MOB based Marketing

What to Offer?

Customized offer basis segmentation
Risk based repayment offer

How to Price?

Risk Based Pricing
Loyalty based pricing
CLTV based pricing

Which Channel?

Channel Affinity / Optimization Model
Dealer / DSA Channel Optimization

When to Target?

Portfolio Performance review
Event Based Marketing
Right time to contact for collections

Foundation

Built on a Solid Foundation

The House of Analytics stands on a robust foundation of technical excellence and ethical practices